On June 4th, I had the immense privilege of presenting my company Chunks on the set of Dans l'œil du dragon (Dragon's Den). An intense and emotionally rich experience — and a pivotal moment for our mission: to offer ready-to-serve baby-led weaning meals for toddlers throughout Quebec.
As soon as you step into the studio, you feel the adrenaline rush: the cameras, the dragons, the tight schedule. I was ready to champion what inspires me: baby-led weaning, the fact that it's done here in Quebec, and the simplicity for busy parents.
"It all started with my son... Today, it's a whole community of little foodies who are discovering Chunks."
I shared our story — how Chunks was born, why I wanted to change the way babies eat, how each meal is designed to be healthy , balanced , and ready to serve . I also talked about the challenges: logistics, design, standards, and this constant desire to make life easier for parents.
Facing the dragons, I answered serious questions: "What is your cost price? Your margin? Your customer acquisition strategy?" The exercise was not just symbolic — it was about proving that Chunks could move from dream to concrete impact.
This show isn't just a showcase. For me, it's a powerful signal: that Chunks is being taken seriously here in Quebec as a player in the baby-led weaning (BLW) market. Parental support and customer trust have all been revitalized after this appearance.
And now? We're staying the course. We're continuing to innovate. We're continuing to cook, deliver, and simplify mealtimes. Thank you to every parent, every customer, and to this incredible adventure that's only just beginning.
To watch or rewatch the video, just click here 👇
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